I just finished reading a post by Meghan Mullee entitled "Too Old To Blog?" One of the agents in her office suggested that "blogging is a younger, hipper thing, and she'd lose the interest of the older people."
I think if someone made that suggestion to me... I would consider smacking them with my laptop.
Perhaps the word "blog" scares some people... but all a blog is... is a type of "online journal." It is a way of inviting the public to step into your "space" and get to know you. It is a way of connecting with people, and it is definitely not just for the "younger and hipper." And... who wants to dare tell me anyway... that at my age I am not "younger and hipper !"
A "blog" is shorthand for "web log." It is sort of like a diary. Or, as I said above, like a journal. What do you put in it ? What do you write about ? Well... the best answer for that... is... it depends. It depends what you would like the results to be from writing in your online journal or diary. It also depends on the audience you are trying to reach.
For me... I don't want my "blog" to look all "techie." I am not writing hoping to attract "techies." When I see a link to someone else's blog, I usually click on it just to see what it's all about. If it is "strewn" with all sorts of crazy buttons, links, flashing gismo's, widgets, fidgets and what-not... I lose interest almost immediately. If I wanted to visit a website... I would do that. But, then again, that is what attracts and interests ME.
Sure, my blog... my online journal... has lots of pertinent information about real estate, about new homes and resale homes, about financing, about tax advantages... but it also features quite a bit of "sharing" of myself and other non-real-estate related things. It is perhaps one-third real estate oriented, one-third personal sharing, and one-third commenting and asking for opinions on anything that might be in the current news that interests me... and perhaps may interest folks like myself.
My real estate business is built on "relationships." It is built on my clients, customers, co-workers and friends getting to know me, to like me, and to trust me. It is also built on me getting to know them. I am not interested in "getting a cold lead," getting them into a house, and then never seeing or hearing from them again. I am here for the long term. I am here to build meaningful relationships with the folks I meet who I get to know, like and trust. I am here to help people, and to build a referral base... or, better yet... a "relationship base" of people I know, people I like and trust. A great way for me to do that is by inviting my readers to get to know me, to like me, and to trust me.
And sharing myself with others by inviting people to read my blog... my journal... seems to be a great way to do just that !