I guess the main point was... maybe I wasn't as smart as I thought I was.
Her home had been on the market for about two months. The seller thought it was "the Nicest Home On The Block." It was a four bedroom, two bath "New England Style" colonial. Lots of white siding, exterior shutters tastefully done, nice shrubbery and landscaping, an oversized lot with some trees... very appealling, or so I thought.
It was a nice home. and as time wore on, it was getting lots of showings... even a few second showings... but no offers. I took several of my Realtor friends over to this listing, looking for their comments and their marketing sugestions. I even held a "Brokers open" to solicit their ideas.
I heard just about everything. Put in brighter light bulbs, remove one item from each room to make the rooms look bigger, change out the kitchen wallpaper... it looks much too frou-frou. (I liked it, and would have used it myself.)
Paint the interior walls a different color, replace the carpeting, send the little "yapping" dog to a relative until the house sells, send the little yapping KIDS to a relative until the house sells, all sorts of very "helpful" suggestions.
Then came the phone call. The seller wanted me to drop over that evening. She had some things she wanted to "go over" with me. What was my first thought ? Of course, she was going to "pull the listing." Give it to a friend... give it to her accountant's daughter who just got into real estate... or maybe what she wanted was something as simple as dropping the price. I was prepared for just about anything.
Now... I don't mean to say that my seller was a "know-it-all" by any means (or mebbe I do... LOL.) Nor do I mean to say that she was "stubborn." According to her... she was simply "firm in her convictions." Un huh...
Then... out she came with it. "Karen, my home has had showing after showing, some nice comments, a few criticisms... which I have remedied... but no offers. I have been thinking it over, and I think I have the answer.
My home has many, many nice features, and many custom touches. But... I don't think the people who are looking at it... "appreciate" how nice it is. Sooo... I want you to raise the price by about six percent. (In today's prices, that would be about $17,000.) That way, with the price decently higher, it will be looked at by a better class of people who will better appreciate all the fine amenities my home has to offer.
I almost fell out of my chair. How silly, I thought. That will totally "kill" the showings.
Now, this took place back in the days before computers, and before the MLS was on the internet. We had all our Multiple Listing Service listings in a "loose leaf binder." The pages... the new listing sheets... were delivered in person to each of our offices every Tuesday and Friday. So, I had to notify the MLS, and the news of the price increase would be delivered on an "update sheet" along with the new listings... the following Tuesday.
Ok... so I submitted the increase. I just dreaded how "embarrassed" I would be when the increase hit my competitors real estate offices.
Bottom line... once the increase came out... showings started up again... and within three days... the home sold at FULL PRICE. Why ? Well, if you listened to the seller... the home was being seen by a "better class of people" who could really appreciate it.
I guess I really wasn't... quite as smart as I thought I was.