I recently wrote a post titled What You Write in the Comments Section of your Listings... Can Either Make or Break your Credibility .
In one of the comments... a commentor seemed to imply that I was being selfish or self-centered. The implication was that I was over-concerned in trying to "build my own credibility within a Community..." (with that "community" being the other Realtors who read my listings remarks before showing my listings.)
In a question he asked me... he seemed to think that I was choosing establishing "MY" own credibility... over "representing the Seller as the Listing Agent]. In other words... that I was more concerned about my self, than about my Seller.
I was holding that I should not be "unrealistically rosy" about the condition of my listing. Basically... that I should not "tap dance" my way through the Realtor remarks... hoping to increase the number of showings.
My response was:
I would not be representing my Seller very well if I wrote information in the "remarks" section of their listing... that were not true, or that really showed both the buyer's agent and the buyer that I was misrepresenting the condition of the home... just to get showings.
There is a saying in sales... "under-promise, over-deliver." In the case of playing up the house to be more than it is... the usual response of the buyer when they see it, and their Realtor as well... is usually... "this house is NOT like the write-up claimed. Get me outta here."
"My" credibility is extremely important.
When my reputation with the Realtors in my area brings them to know that what I say is true... they will show my listings much more often... than they will show the listings of other agents whom they may know from past dealings... do not write the truth, or may over-embellish when describing the condition of the house they have listed.
Every agent makes up their own mind as to what homes they show and what homes they do not show. And sometimes... if an agent has the reputation of sometimes being believable, and sometimes not... the buyer's agent may choose not to show a home.
And that... can hurt my Seller. Big time !
What would you have said ?
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